Instagram’s evolution from careful curation to ephemeral ‘stories’ has been a success. But in becoming more like Snapchat, is it losing its reason for being? Once, Instagram was little more than a feed of pretty much every photo taken by your friends. These days, people’s expectations have changed. It’s not enough to post a well-composed picture of your life: to keep up with the Joneses you have to have a well-composed life, too.
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