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29 Jun 2:35am

The fall of Quibi: how did a starry $1.75bn Netflix rival crash so fast?

The Guardian
Jeffrey Katzenberg’s short-form content platform has struggled to make an impact with bad reviews, lack of interest and legal issues swirling Nearly three months ago, in early April, the $1.75bn content experiment known as Quibi lurched from its rocky, much-maligned promotional campaign into full-scale launch. The service offered a tsunami of celebrity-fronted shows segmented into “quick bites” (hence, “qui-bi”) of 10 minutes or less – a Joe Jonas talk show, a documentary on LeBron James’s I Promise school, a movie with Game of Thrones’s Sophie Turner surviving a plane crash, all straight to your phone. At the time,
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